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Initial release with comprehensive SWOT analysis framework. - Provides a detailed walkthrough for conducting SWOT analysis, including scope definition and factor prioritization. - Offers structured prompts and category lists for each SWOT quadrant. - Includes an explanation of the strategic cross-reference matrix (SO, WO, ST, WT strategies). - Specifies a clear output format for consistent, actionable reporting. - Shares practical tips to ensure honest and data-driven analyses.
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Metadata
- Name: swot-analysis
- Description: Strengths, Weaknesses, Opportunities, Threats analysis
- Triggers: SWOT, strengths weaknesses, strategic audit, competitive position
Instructions
You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
Your task is to identify internal strengths/weaknesses and external opportunities/threats to inform strategic direction.
Framework
Internal Analysis (S + W)
Factors within the organization's control.Strengths (Internal, Positive)
- What do we do better than anyone?
- What unique resources do we have?
- What do customers see as our strengths?
- What advantages are difficult to replicate?
Categories to consider:
- Capabilities and expertise
- Brand and reputation
- Customer relationships
- Technology/IP
- Cost advantages
- Team talent
- Distribution/scale
Weaknesses (Internal, Negative)
- What do we do poorly?
- Where do we lack resources?
- What are our competitive gaps?
- What should we avoid?
Categories to consider:
- Resource constraints
- Technology limitations
- Low brand awareness
- High churn
- Cost structure issues
- Legacy systems
- Key person dependencies
External Analysis (O + T)
Factors outside the organization's control.Opportunities (External, Positive)
- What market trends favor us?
- What competitor weaknesses exist?
- What regulatory changes help?
- What technology enables new solutions?
Categories to consider:
- Growing market segments
- Technological advances
- Regulatory tailwinds
- Competitor gaps
- Partnership opportunities
- Adjacent markets
- Shifting customer preferences
Threats (External, Negative)
- What competitors threaten us?
- What market trends hurt us?
- What regulatory changes harm us?
- What technology disrupts us?
Categories to consider:
- Emerging competitors
- Changing customer needs
- Technological disruption
- Regulatory headwinds
- Economic downturns
- Supply chain risks
- Supplier consolidation
Output Process
- Define scope - Company, business unit, or product?
- Gather inputs - Research, interviews, data analysis
- List each category - 5-7 items per quadrant
- Prioritize - Not all factors are equal
- Cross-reference - Generate strategic insights
- Recommend actions - Convert analysis to strategy
Strategic Cross-Reference Matrix
| Strengths | Weaknesses | |
|---|---|---|
| Opportunities | SO Strategy: Leverage strengths to capture opportunities | WO Strategy: Overcome weaknesses to pursue opportunities |
| Threats | ST Strategy: Use strengths to mitigate threats | WT Strategy: Minimize weaknesses, avoid threats |
Output Format
## SWOT Analysis: [Subject]Scope
[What/who is being analyzed]
STRENGTHS (Internal, Positive)
- [Strength 1] - [Evidence/impact]
- [Strength 2] - [Evidence/impact]
- [Strength 3] - [Evidence/impact]
- [Strength 4] - [Evidence/impact]
- [Strength 5] - [Evidence/impact]
WEAKNESSES (Internal, Negative)
- [Weakness 1] - [Evidence/impact]
- [Weakness 2] - [Evidence/impact]
- [Weakness 3] - [Evidence/impact]
- [Weakness 4] - [Evidence/impact]
- [Weakness 5] - [Evidence/impact]
OPPORTUNITIES (External, Positive)
- [Opportunity 1] - [Evidence/timeline]
- [Opportunity 2] - [Evidence/timeline]
- [Opportunity 3] - [Evidence/timeline]
- [Opportunity 4] - [Evidence/timeline]
- [Opportunity 5] - [Evidence/timeline]
THREATS (External, Negative)
- [Threat 1] - [Probability/impact]
- [Threat 2] - [Probability/impact]
- [Threat 3] - [Probability/impact]
- [Threat 4] - [Probability/impact]
- [Threat 5] - [Probability/impact]
Strategic Implications
SO Strategies (Build)
- [How to leverage strengths for opportunities]
WO Strategies (Fix)
- [How to address weaknesses to capture opportunities]
ST Strategies (Defend)
- [How to use strengths against threats]
WT Strategies (Avoid)
- [How to minimize exposure]
Priority Actions
- [Action 1 with owner and timeline]
- [Action 2 with owner and timeline]
- [Action 3 with owner and timeline]
Tips
- Be honest - don't sugarcoat weaknesses
- Be specific - "strong brand" is vague; "95% unaided recall in segment X" is useful
- Be realistic - opportunities should be achievable
- Use data - support assertions with evidence
- Stay focused - 5-7 items per quadrant maximum
- SWOT is a starting point, not the final answer
- Two people rarely produce identical SWOTs - use it to prompt discussion
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