Overview

Use this skill to treat Xiaohongshu titles as a matching problem, not a random generation problem.

The core job is to:

• identify what the content is really selling in the first glance
• match it to the right trigger family
• generate titles that can be traced back to a formula
• explain why each title fits

This is a title-strategy skill, not a generic copywriting skill.

Quick Start

• First understand the topic, audience, and content goal.
• Check whether the topic itself is strong enough to deserve title work.
• Match the content to 3-6 trigger families.
• Select 5-8 formulas from the catalog instead of free-generating blindly.
• Return title options with formula IDs, rationale, and Top 3 recommendations.

If the topic itself is weak or unclear, say so before generating titles.

Default Contract

Assume the following unless the user says otherwise:

• write in Chinese
• generate Xiaohongshu-oriented titles
• use the formula catalog instead of pure freeform generation
• cover at least 3 distinct trigger families unless the topic is unusually narrow
• keep titles concise and testable
• prefer titles that can actually be paid off by the body

Workflow

Step 1: Understand the Input

The user may provide:

• a topic
• an industry plus topic
• a paragraph or full draft
• a current title that needs diagnosis

Lock these first:

• what the content is about
• who it is for
• what reaction the user wants: click, save, trust, comment, or conversion

If the topic is still too fuzzy, read references/workflow.md.

Step 2: Decide Whether Title Work Should Start Yet

Before matching formulas, ask:

• does the content have a clear promise
• is there enough material to support a stronger title
• is the issue really the title, or is the topic itself weak

If the topic is weak, recommend $content-strategy-diagnosis instead of pretending title work can rescue it.

Step 3: Match Trigger Families

Use the trigger-family map in references/trigger-families.md.

Typical matching logic:

• counterintuitive claim -> cognitive conflict
• hidden knowledge or inside information -> curiosity gap
• warnings, pitfalls, correction -> loss avoidance
• precise audience callout -> identity mirror
• steps, methods, lists -> numeric anchor
• measurable outcome -> outcome promise
• story or personal turnaround -> case reversal
• strong stance or potential debate -> controversy
• specific user state -> scenario or condition
• push to action -> action call
• borrowed credibility -> authority leverage
• comments or self-check desire -> interaction or test

Do not force families that do not fit.

Step 4: Select Formulas

Choose 5-8 formulas from references/formula-catalog.md.

For each formula:

• keep the formula logic intact
• adapt the wording to the user's topic
• label the formula ID
• explain why it fits this content

Step 5: Generate and Rank Titles

Return:

• grouped title options by trigger family
• formula IDs
• one-line rationale
• Top 3 recommendations for immediate testing

Read references/quality-bar.md before finalizing.

Step 6: Handle Existing Titles

If the user already has a title:

• infer which family and formula it is closest to
• diagnose whether the problem is formula choice or execution quality
• provide:

- same-formula improvements - alternative-family replacements

Output Format

Default to assets/title-pack-template.md.

At minimum, include:

• topic and audience read
• matched trigger families
• title options with formula IDs
• Top 3 recommendation
• brief next-step advice

Hard Rules

Do not:

• free-generate titles without formula attribution
• spoil the whole answer inside the title when suspense is needed
• stuff every option into one trigger family
• use niche jargon if broader language would widen relevance
• promise outcomes the content cannot support

Always:

• identify topic and audience first
• make formula choice explicit
• keep multiple strategic directions alive
• distinguish between wrong formula and weak execution
• keep the final recommendation opinionated

Resource Map

• references/workflow.md

- Read for input-state handling, title-before-content checks, and existing-title optimization.

• references/trigger-families.md

- Read for the 12 trigger families and when each should be used.

• references/formula-catalog.md

- Read for the traceable formula list used in title generation.

• references/quality-bar.md

- Read for title quality rules, compression guidance, and failure checks.

• assets/title-pack-template.md

- Use for the standard output shape.