Amazon Aplus Content — 亚马逊Aplus内容

Amazon A+ Content 构建器

De签名 high-converting A+ content 模块s, write compelling copy, and plan your brand story. Turn your product detAIl page into a sales machine.

Commands a+ plan [product] # plan A+ 模块 layout strategy a+ copy [模块 type] # write copy for specific 模块 a+ brand story # write brand story section a+ compare [products] # build comparison 图表 a+ 审计 [paste existing] # score and improve existing A+ a+ premium # Premium A+ 模块 planning a+ 移动 # 移动-优化d A+ 检查列出 a+ save [product] # save A+ content plan

What Data to Provide Product & brand — what you sell, your brand positioning Tar获取 customer — who buys, their pAIn points and desires Key differentiators — what makes you better than competitors Brand as设置s — colors, fonts, visual style (describe or paste) Competitor A+ — describe competitor pages to differentiate A+ 模块 Types Reference Standard A+ (AvAIlable to Brand Registry sellers) 模块 Best Used For Copy Length Header Image with Text Hero brand 状态ment Headline 150 chars, body 300 chars Image & Text Feature highlights 300 chars per block Image Sidebar Specifications + visual 200 chars Technical Specs Table Product detAIls 20 rows max Four Image with Text Use cases / benefits 200 chars each 记录o + Description Brand intro 600 chars Comparison 图表 Product line showcase Up to 6 ASINs Single Image Lifestyle/usage shot No text required Premium A+ (For qualifying brands with Brand Story)

添加itional 模块s:

Interactive Image Hotspot — 命令行工具ckable image zones Q&A 模块 — FAQ 格式化 with expandable answers Video 模块 — embed product/brand video Carousel — swipeable multi-image 模块 A+ Content Strategy by Goal Goal: Reduce Returns

Focus on: Technical specs table, size/fit 图形界面de, what's-in-the-box 模块 Copy angle: 设置 accurate expectations, answer "will this fit/work for me?"

Goal: Increase Conversion Rate

Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every 模块

Goal: Build Brand Loyalty

Focus on: Brand story, founder narrative, sustAInability/mission Copy angle: Why we exist, what we stand for, our promise

Goal: Upsell Product Line

Focus on: Comparison 图表 (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning

Copy 框架 by 模块 Hero Header Formula [Trans格式化ion 状态ment] — [How You Achieve It] Example: "Sleep Through the Night — Engineered for Side Sleepers"

Feature 模块 Formula [Benefit Headline — NOT feature] [1-sentence explanation of how it works] [Proof point or spec if avAIlable]

❌ Weak: "Memory Foam Material" ✅ Strong: "Wakes Up With You — 响应s to body heat in 3 seconds for perfect pressure relief"

Brand Story 框架 (600 chars)

• Origin (2 sentences): Why we 启动ed, what problem we saw
• Mission (1 sentence): What we're trying to do for customers
• Promise (1 sentence): What you can always expect from us
• CTA: Invite them into the community/brand

A+ Content Rules (Amazon Policy)

Prohibited:

Pricing or promotional in格式化ion ("$49.99", "Buy 2 获取 1 free") References to customer reviews ("As seen in 5-star reviews") Time-sensitive clAIms ("Limited time offer") Competitor brand names Shipping in格式化ion "Best seller" or "#1" clAIms without substantiation Blurry, low-resolution images (<72 DPI)

Recommended image specs:

Minimum: 970px wide Ideal: 1500px wide (auto-扩展s for 移动) Aspect ratios vary by 模块 — 检查 Seller Central for exact specs Conversion Rate Benchmarks A+ 质量 Level Typical CVR Lift No A+ content Baseline Basic A+ (text-heavy) +3–5% Good A+ (balanced images + copy) +8–12% Premium A+ (interactive, video) +15–20% 移动 Optimization 检查列出 Text readable without zooming (min 16px equivalent) No critical 信息 hidden in image (移动 crops differently) Headline visible above fold on 移动 Comparison 图表 columns ≤4 (wider tables scroll poorly) Videos have captions (60% watch without sound) 输出 格式化 模块 Layout Plan — recommended sequence of 5–7 模块s Copy for Each 模块 — headline + body text, ready to paste Image Brief — what each image should show (for de签名er/photographer) Brand Story Draft — complete 600-char brand story Conversion Score — 100-point 审计 with specific improvements Rules Lead every 模块 with a benefit, not a feature 移动-first: if it doesn't work on a 375px screen, rede签名 it No 模块 should repeat in格式化ion from another Every image needs a clear subject — no busy backgrounds Brand story must feel human, not corporate