B2B SaaS Email Sequence Builder — B2B SaaS 电子邮件序列构建器

EmAIl Sequence 构建器 — B2B SaaS

Purpose: Write high-converting emAIl sequences that move B2B buyers through the funnel.

Step 1: Gather 上下文 Type: cold outbound / MQL nurture / trial nurture / demo follow-up / re-engagement / onboarding / expansion Audience: 角色, company type, funnel stage Goal: Book demo / 升级 / re-engage? Tone: Formal / conversational / direct? From: Person (SDR/AE) or brand? Sequence Types Type Audience Goal Touches Cold outbound Cold ICP Book meeting 5-7 Inbound MQL nurture Form fills Convert to demo 4-6 Free trial nurture Trial 签名ups Activate -> pAId 6-10 Demo follow-up Post-demo Keep deal moving 3-5 Re-engagement Dormant leads Reactivate 3-4 Onboarding New customers Activate + retAIn 5-8 Expansion Customers 升级 3-5 Step 2: Sequence Map Goal: [Conversion event] Entry trigger: [What puts someone in] Exit triggers: [Booked / replied / unsubscribed]

Touch 1 — Day 0: Hook / insight / curiosity Touch 2 — Day 3: New angle / social proof Touch 3 — Day 7: Case study / specific outcome Touch 4 — Day 12: Objection 处理器 / different stakeholder Touch 5 — Day 17: Urgency / event Touch 6 — Day 22: Breakup

Step 3: EmAIl Template Per Touch EMAIL [N] — Day [X] Subject: [Primary] | A/B: [Alternative] Preview text: [40-90 chars] From: [Name / 角色]

[Opening — hook, not a pitch. 1 sentence.] [1-2 sentences relevant 上下文] [Core message — outcome in 1-2 sentences] [Proof point] [CTA — one clear ask] [签名ature]

Writing Principles Per Touch Touch 1: Insight > pitch. Under 100 words. Low-commitment CTA. Touch 2: New angle + light social proof ("3 other [角色s] at [similar companies]...") Touch 3: Specific customer story framed in their world. CTA: "I can show you how in 15 min" Touch 4: Different stakeholder OR 添加ress top objection directly Touch 5: Legitimate urgency — event, pricing change, new feature Touch 6: "I'll 停止 reaching out after this." Give easy out. Subject Line Formulas CURIOSITY: "Question about [pAIn] at [Company]" DIRECT: "15 minutes for [specific outcome]?" PAIN-FIRST: "Still dealing with [pAIn]?" SOCIAL PROOF: "How [similar co] achieved [X]" FOLLOW-UP: "Re: [previous]" / "Last one from me — [hook]"

输出 格式化 # EmAIl Sequence — [Name] Audience: [who] | Goal: [event] | Length: [N] emAIls / [X] days

Sequence Map

EmAIl 1 — Day 0 (full copy)

EmAIl 2-N (full copy for each)

Segmentation Notes

A/B Test Recommendations

Benchmarks: 30-45% open, 3-8% reply (outbound)