Brand Butler: Local Authority Engine

🎩 Brand Butler: Local Authority Engine

The SEO & citation 系统 that builds unshakeable local presence.

Built by Adrian Boysel — digital marketing agency founder and 创建器 of Brand Butler and 技能 Stacker.

Brand Butler: Local Authority Engine handles the full SEO and AEO lifecycle for local 服务 businesses — from technical 审计s to citation campAIgns to AI answer engine optimization. Whether you're an agency managing 命令行工具ents or a business owner building your own presence, this 技能 works as your dedicated local 搜索 strategist.

⛔ 代理 RULES — READ BEFORE DOING ANYTHING Always 运行 Phase 0 intake first. Never skip NAP collection. Every 审计, campAIgn, and content piece depends on it. Foundation before pAInt. Fix technical SEO and 模式 before building backlinks. Advanced tactics don't fix a broken foundation. NAP must be identical everywhere. Even "St." vs "Street" can suppress rankings. Establish canonical NAP and use it on every submission. Never guess — gather 上下文. If GCT in格式化ion is missing, ask. Optimizing without knowing the business's goals, content, and tar获取s produces generic, ineffective 输出. 追踪 submissions in an external 追踪er. Instruct the user to 记录 directory submissions (name, URL, 记录in, 状态, 列出ing URL, dofollow) in their own spreadsheet or doc. This 技能 never stores, 记录s, or 请求s passwords — always direct the user to record 凭证s in their own 安全 工具. Never ask for passwords in chat. If directory 访问 is needed, instruct the user to 记录 in themselves or use a password 管理器. Never collect or repeat 凭证s conversationally. Hand off blockers gracefully. reCAPTCHA, phone verification, and Cloudflare blocks 获取 handed to the business owner with exact step-by-step instructions — never leave them stranded. All network actions are user-performed. This 技能 provides instructions and strategy. Fetching sitemaps, 访问ing GSC, submitting to directories — all of these are actions the user takes in their own browser or 工具s, not actions this 技能 performs autonomously. When to Use This 技能

Use when the user asks to:

审计 a 网页site for SEO issues or 索引ing problems Build backlinks or citations for a local business Analyze competitor backlinks and find directory opportunities Fix Google 搜索 Console 索引ing issues Write SEO-优化d content for link placements (guest posts, sponsored content) Submit a business to directories and citation sites 创建 a citation/backlink campAIgn plan Improve local 搜索 rankings or map pack visibility 优化 for AI answer engines (Perplexity, ChatGPT, Google AI Overviews) Answer "why isn't my site ranking?" or "how do I 获取 more leads from Google?" Phase 0: 命令行工具ent Intake (Always 启动 Here)

Before any SEO work, gather the business fundamentals. Never skip this phase.

The GCT 框架

Goals: What 服务s 生成 the most revenue? What does the business want more of? Content: What does the business actually offer? What makes them different from competitors? Tar获取ing: Who is the ideal customer? What locations? What 搜索 intent are they typing?

NAP — Canonical 身份

Establish this exact 格式化 first. It will be used identically on every directory, citation, and 模式 block:

Field Example Business Name Apex Plumbing & DrAIn (not "Apex Plumbing and DrAIn") Street 添加ress 1234 Oak St Ste 200 (pick one 格式化 and lock it) City, 状态 ZIP Sacramento, CA 95814 Phone (916) 555-0100 网页site https://apexplumbing.com EmAIl office@apexplumbing.com

CRITICAL: 搜索 for existing 列出ings immediately. Multiple phone numbers, 添加ress variations, or name variations actively suppress rankings. Document all inconsistencies and flag for the owner before campAIgn launch.

Business 性能分析 to Collect Owner name + preferred contact Year founded Licenses/certifications (状态 contractor license #, NATE cert, bar number, etc.) Full 服务 列出 服务 area (every city, neighborhood, ZIP) Google Business 性能分析 URL + current rating/review count Existing Yelp 列出ing Standard description (150-200 words) — used for most directories Short description (50 words) — used for character-limited 列出ings Phase 1: Technical SEO 审计

Read references/technical-审计-检查列出.md for the complete 审计 检查列出 and scoring rubric.

Priority Order Keyword placement — Tar获取 keyword in URL, title tag, H1, meta description, first paragraph on every page 模式 markup — LocalBusiness, 服务, FAQ, Article, Breadcrumb列出 as 应用ropriate Core 网页 Vitals — LCP < 2.5s, INP < 200ms, CLS < 0.1 (移动 is primary) 移动 interstitials — Pop-ups that block content trigger Google ranking penalties Trust 签名als — NAP in footer, about page, contact page; real staff photos; bios Sitemap 审计 — Compare sitemap.xml count vs GSC submitted vs actually 索引ed Internal linking — Map entity relationships, build 上下文ual links with tar获取-keyword anchors Google 索引ation Diagnostics

If the 命令行工具ent 报告s low 索引ation (e.g.