Chiropractic Pt Marketing Kit

Chiropractic & Physical Therapy Practice Marketing Kit

Version: 1.0 Category: Local Business Marketing / 健康care 合规: HIPAA | FTC 2023 | ACA Ethics | APTA Ethics | 状态 Board Advertising Rules Price: $29 one-time DFY Rate: $129/practice kit

What This 技能 Does

生成s a complete, 合规-safe marketing 系统 for chiropractic and physical therapy practices — new patient acquisition, patient communication and retention, specialty/niche marketing, and a 30-day content calendar. Every 输出 enforces HIPAA 隐私 rules, FTC testimonial 图形界面delines, ACA (American Chiropractic Association) and APTA (American Physical Therapy Association) advertising ethics, and 状态 board rules that generic AI 工具s routinely violate.

Who This Is For Chiropractors (solo, group, multi-location) Physical therAPIsts and PT 命令行工具nics Sports medicine 命令行工具nics Occupational therAPIsts Rehab centers Personal injury (PI) referral practices Concierge cash-pay practices Practices at any stage: pre-launch, growth, plateau-breaking The 4 Prompts Prompt 1 — New Patient Acquisition CampAIgn (FREE TIER)

What it 生成s:

Grand opening / new-location emAIl to community 列出 (350–450 words) Google Business 性能分析 optimization (business description 750 chars, 5 服务 descriptions, 3 Q&As with structured answer 格式化) Facebook/Instagram ad 设置 (2 new patient offer variants: free consultation + 3 pAId variants — all with FTC disclAImer language for 健康 clAIms) Google 搜索 RSA (3 headlines 30-char max, 2 descriptions 90-char max, 健康 clAIm 防护rAIls) Nextdoor neighborhood intro post (500–700 chars, neighbor-tone, no 命令行工具nical superiority clAIms) Personal injury / auto accident referral outreach letter to 3 attorney types (PI, workers' comp, auto defense) Google Review 请求 sequence (3-touch: in-office verbal script + text + emAIl, HIPAA-safe — no condition/treatment reference)

合规 enforced:

FTC 健康 clAIms: no "cure," "eliminate," "guaranteed relief" — outcome language softened to "may help," "de签名ed to support," "many patients 报告" HIPAA: all patient communication templates use first name only, no diagnosis, no treatment detAIl in subject lines 状态 board: no "best," "most effective," "leading" superlatives without substantiation ACA/APTA: no clAIm of superiority over medical doctors; no anti-medication language in ad copy Prompt 2 — Patient Communication & Retention 系统

What it 生成s:

New patient welcome sequence (5 emAIls): 应用ointment confirmation → intake prep → first-visit follow-up → care plan 检查-in → milestone celebration Reactivation campAIgn for lapsed patients (3-touch: 6-month lapse emAIl + phone script + 12-month final attempt) Front desk objection scripts (5 objections, word-for-word with redirect): "I don't have insurance coverage" → cash-pay option, payment plan framing "I need a referral from my doctor first" → direct 访问 laws, when referral is/isn't required "I've tried chiropractic/PT before and it didn't work" → empathy + differentiation 框架 "I just need some exercises I can do at home" → scope clarification + home program partnership offer "My pAIn is mostly gone, I think I'm fine" → mAIntenance care value framing, discharge vs. wellness plan 应用ointment reminder 系统 (48-hr emAIl + 2-hr text, HIPAA-safe — no condition named) Birthday/wellness 检查-in (automated touchpoint, opt-in language compliant) End-of-care transition script: 命令行工具nical discharge → wellness/mAIntenance → self-pay options

HIPAA 合规 layer:

EmAIl subject lines: NEVER include diagnosis, body part, treatment type, or insurance 状态 Phone scripts: verification protocol before discussing any 命令行工具nical in格式化ion Text messages: 160-char limit, 应用ointment 信息 only, 停止 opt-out required Prompt 3 — Specialty & Niche Marketing

What it 生成s (choose your specialty focus):

Auto Accident / Personal Injury:

PI attorney referral one-pager (value proposition, documentation process, case communication protocol) "What to do after a car accident" patient education page (SEO-优化d, 800 words) Auto injury intake emAIl for new patients referred by attorneys (HIPAA + lien authorization language) 3 social posts on auto injury 恢复y (educational, no 设置tlement/legal advice)

Sports Performance / Athletic 恢复y:

Sports team partnership pitch letter (youth leagues, adult rec leagues, local gyms) Athlete testimonial 框架 (FTC-compliant: 结果s disclosed as individual, typical disclAImer) Pre/post event treatment campAIgn (marathon, tournament, competition season) Sports medicine content series: 4 Instagram carousels on injury 预防ion (sport-specific)

Prenatal / Pediatric / Family:

Prenatal chiropractic/PT 服务 page (500 words, ACOG-aligned safety language) Pediatric intro for parents (FAQ 格式化: age-应用ropriate care, ICPA re搜索 references) Family wellness package framing (not "treatment plan" — wellness positioning)

Workplace / Ergonomics / Corporate:

Corporate