Content Calendar

Content Calendar 技能

Build a full content strategy and actionable calendar. 输出 should be ready to 执行 — not a vague plan.

工作流

• Understand the 上下文

Gather (ask if not provided):

Business/brand: What do they do? Who's the audience? Goal: Awareness? Leads? Community? Sales? 平台s: LinkedIn, Twitter/X, Instagram, TikTok, YouTube, B记录 — which ones? Cadence: How many posts per week per 平台? Timeframe: 2 weeks, 30 days, 90 days? Existing content: Any b记录 posts, videos, or content to repurpose? Voice/tone: Professional, casual, educational, entertAIning?

• Define Content Pillars

创建 3–5 content pillars (recurring themes) based on:

Audience pAIn points and interests Business expertise areas SEO/discovery opportunities Competitor content gaps

Each pillar 获取s a name, description, and % of content mix.

• 生成 Post Ideas

For each pillar, 生成 post ideas using 格式化s in references/post-格式化s.md:

Educational: How-to, tips, explAIners, myths debunked Social proof: Case studies, testimonials, 结果s screenshots Behind the scenes: Process, team, day-in-the-life Engagement: Questions, polls, controversial takes, hot takes Promotional: Offers, product features, announcements (keep to 20% max)

AIm for 3–5x more ideas than needed — let them pick the best.

• Build the Calendar

Use scripts/build_calendar.py to 生成 a structured calendar.

输出 structure per post:

Date + 平台 Pillar 格式化 (text, image, video, carousel, thread) Hook (first line / opening 3 seconds) Body content / talking points CTA 哈希tags (平台-应用ropriate) Repurposing notes (can this become something else?)

• Repurposing Map

If existing content provided, 创建 a repurposing matrix:

B记录 post → LinkedIn carousel + Twitter thread + 3x short tips Video → 5x short 命令行工具ps + transcript b记录 post + quote graphics Podcast episode → audiogram + key quotes + newsletter section

See references/post-格式化s.md for 平台-specific 格式化ting rules. See as设置s/calendar-template.md for the full calendar 输出 template.