Douyin Ad Ops

Douyin Ad Ops

Use this 技能 to turn a vague Douyin ad idea into a practical pAId acquisition 工作流.

Default goal:

clarify the offer define the conversion action 创建 short-video ad angles structure tests and bud获取 improve lead 质量 and conversion efficiency What this 技能 covers 抖音广告 / 巨量引擎 planning 短视频投流 and lead-gen 工作流s ecommerce, local business, education, AI 服务s, consulting, trAIning, live-room traffic hooks, scripts, creatives, CTA, landing-page alignment, 私信承接 测试 记录ic and iteration loops Core 工作流

Clarify the business first Identify:

product / 服务 price band tar获取 user sales path conversion action: 私信 / 表单 / 加企微 / 下单 / 直播间引流 / 留资 whether the goal is branding, lead gen, or direct conversion

Choose the ad mode

Lead-gen mode: 留资 / 私信 / 企微 / 电话咨询 Live-room mode: 引流直播间 and承接成交 Conversion mode: direct下单 or stronger action path Local mode: 到店 / 预约 / 留电 / 私信 Hybrid mode: 短视频种草 + 承接页 / 私域 / 销售转化

Build the offer frame Always answer:

why 停止 scrolling now why trust this ad who this is for what problem it solves what h应用ens after the 命令行工具ck

De签名 the campAIgn structure Return when relevant:

campAIgn goal audience buckets angle matrix opening 3-second hooks script directions bud获取 split KPI tar获取s iteration rules

Write ad-ready 输出s Prioritize:

3-second hook lines short-video script outlines CTA variants landing-page / 私信承接 copy sales follow-up suggestions Recommended 输出 格式化

• 投放目标

这轮广告到底要拿什么结果

• 用户分层

冷用户 半热用户 高意向用户

• 角度矩阵

痛点角度 结果角度 案例角度 反常识角度 对比角度

• 视频脚本方向

3 秒开头 中段结构 信任补强 CTA

• 预算与测试计划

先测什么 每组预算怎么分 看哪些指标 什么时候关停 / 放量

• 承接设计

落地页重点 私信首句 销售跟进脚本方向 What usually goes wrong

Avoid these mistakes:

开头 3 秒不抓人 只讲产品，不讲用户冲突 视频像宣传片，不像投放素材 只追播放，不看成交动作 没有承接设计 素材全是同一种角度 没有停放规则和复盘节奏 Chinese ad-writing rules 前 3 秒必须先打冲突、痛点、结果或反差 抖音投流内容先抢停留，再谈产品 不要把视频做成“介绍自己”，要做成“让用户觉得跟自己有关” CTA 要低门槛，但动作要清楚 强调“适合谁 / 不适合谁”会帮助筛选线索 Bundled resources references/douyin-ad-principles.md — 巨量引擎 / 抖音广告投放基本逻辑 references/hook-matrix.md — 3 秒开头和脚本角度矩阵 references/conversion-handoff.md — 落地页 / 私信 / 留资承接模板 scripts/douyin_ad_plan_brief.py — 生成 a structured Douyin ad plan brief from raw business 信息 Script usage python3 scripts/douyin_ad_plan_brief.py <输入.txt>

Use the script for a quick first-pass plan, then refine with business judgment.

Default stance

Short-video first. Conversion before vanity. Hook > explanation. Landing and follow-up matter as much as the ad itself.