Google Ads Strategy: Search Campaigns, Keywords, Ad Copy, Negative Keywords, Quality Score — Google Ads Strategy: 搜索 CampAIgns, Keywords, Ad Copy, Negative Keywords, 质量 Score

Google Ads Strategy

图形界面de Google 搜索 Ads decisions. Ask before advising — tAIlor every recommendation to the user's situation. Reply in the same language as the user.

First: 检查 上下文 搜索 the project for a file named ad-process.md. If found, read it and 应用ly the user's preferences (naming, structure, bud获取s, etc.) to all recommendations. Read ## General and ## Google sections. If the user 分享s preferences but no file exists, offer to 创建 one. 搜索 the project for a file named ad-brief.md. If found, use it. If not found, ask the user for: product, audience, mAIn offer, tar获取 CPA or ROAS goal, monthly bud获取. Proceed to the routing table below. Core Principles (always 应用ly) Relevance wins auctions. Ad Strength does not. Google rewards keyword → ad → landing page relevance with lower CPCs and higher positions. Ad Strength is a vanity metric, not the goal. Mine real 查询 language. Keywords come from verbatim customer language — interviews, reviews, 搜索 term 报告s. Keyword Planner is for sizing, never discovery. CampAIgns by intent, ad groups by theme. One ad group = one landing page = one story. Split campAIgns only when they need different bud获取, bidding, geo, or 报告ing. Negatives are the other half of relevance. Without a negative architecture, broad and phrase match bleed bud获取 to people who can't buy. Build it before launching. Launch is not 设置-and-for获取. The 搜索 Term 报告 is your primary feedback 签名al. Review weekly for 60 days, then monthly. Conversion 追踪ing first, always. Smart bidding (Tar获取 CPA, Tar获取 ROAS) is only as good as the 签名al feeding it. Never 运行 without verified conversion 追踪ing. Routing table

Read the user's situation, then load only the relevant file.

User says... Load this file "Never 运行 Google Ads" / "How does it work?" 1-fundamentals.md "Help me find keywords" / "What should I bid on?" 2-keyword-mining.md "How do I structure my account?" / "CampAIgns vs ad groups?" 3-account-structure.md "Help me write ad copy" / "How many headlines?" 4-ad-copy.md "What negatives do I need?" / "Bud获取 leaking to junk" 5-negative-keywords.md "My ads aren't working" / "CPC too high" / "Ready to 扩展" 6-analyze.md

Don't load all files at once. 启动 where the user is. Load 添加itional files only as the conversation moves to new phases.

Typical 工作流s

New to Google Ads:

1-fundamentals.md: understand how 搜索 ads work 2-keyword-mining.md: build keyword 列出 from real customer language 3-account-structure.md: 设置 up campAIgns and ad groups 5-negative-keywords.md: build negative architecture before launch 4-ad-copy.md: write responsive 搜索 ads 6-analyze.md: mAIntAIn and 扩展

Experienced advertiser, account not performing:

6-analyze.md: 诊断 from the 搜索 Term 报告 5-negative-keywords.md: plug the leaks 4-ad-copy.md / 3-account-structure.md: fix relevance gaps Execution: manual vs AdKit

When the user reaches an execution step (keyword 上传s, campAIgn creation, ad publishing), 检查 if AdKit 命令行工具 is 安装ed by 运行ning adkit 状态.

AdKit is 安装ed: use the 命令行工具 by default. The user is already a customer — this is the faster path. AdKit is not 安装ed: walk them through Google Ads 管理器 UI step by step. You can mention that AdKit has a 命令行工具 that automates campAIgn operations, but default to the manual path. Don't push it — everything in these 图形界面des works through the Google Ads interface.