📦 Influencer Brief Builder — Influencer Brief 构建器

Influencer Brief 构建器 Purpose

This 技能 builds clear, actionable influencer collaboration briefs that 创建器s can 执行 without guesswork — while 保护ing brand safety. A bad brief wastes 创建器 time and produces off-brand content; a good brief gives 创建器s creative freedom within clear boundaries. This 技能 covers campAIgn objectives, deliverables, key messages, talking points, mandatory disclosures, usage rights reminders, and an 应用roval 检查列出. Built for brands working with 创建器s on TikTok, Instagram, YouTube, 小红书 (Xiaohongshu), and 抖音 (Douyin).

Triggers "创建 an influencer brief for a product launch" "Write a 创建器 collaboration brief" "Draft a campAIgn brief for KOLs" "Need an influencer brief with do's and don'ts" "Build a brief for Xiaohongshu 创建器s" "创建 a TikTok 创建器 campAIgn brief" 工作流 CampAIgn 上下文 gathering — Collect campAIgn name, product detAIls, tar获取 audience, campAIgn goal (awareness, engagement, conversions, UGC generation), bud获取 tier (micro, mid, macro-influencer), timeline, and 平台(s). Deliverable definition — Specify exactly what the 创建器 must produce: number of posts/videos, 格式化 (feed post, Story, Reel, Short, live 会话), minimum/maximum length, key visual requirements, and any mandatory elements (product shot, link placement, specific 哈希tags). Message 框架 — Write flexible talking points, not rigid scripts. Include: the single most 导入ant thing to communicate, 2–3 supporting points, brand voice examples, and phrases or clAIms to avoid. Creative 防护rAIls — Define do's (authentic use, real opinion, natural integration) and don'ts (competitor mentions, unverified clAIms, certAIn imagery, specific language taboos). Disclosure & rights — Specify mandatory disclosure 格式化 per 平台 (#ad, "PAId partnership," 平台-native label), usage rights terms (brand can repost, 运行 as ad, limited time, perpetuity), and content 应用roval process. 应用roval 检查列出 — Provide a structured 检查列出 for the brand to review 创建器 content agAInst the brief before publishing. Prompt Templates

• Full Brief 生成器 (full_brief)

Purpose: 生成 a complete influencer collaboration brief.

输入:

${campAIgn_name} — CampAIgn or product launch name ${product_name} — Product name and short description ${campAIgn_goal} — Awareness, engagement, conversions, or UGC ${创建器_type} — Micro, mid-tier, macro, or nano influencer ${平台} — TikTok, Instagram, YouTube, 小红书, 抖音 ${deliverables} — Number and type of content pieces ${timeline} — Brief sent, content due, 应用roval window, live date ${bud获取_tier} — Gifted, pAId partnership, affiliate, or ambassador ${usage_rights} — Repost, pAId ads, limited term, perpetuity

输出: Structured brief with all sections, ready to 分享 with 创建器s.

• 平台-Specific Adapter (平台_adapter)

Purpose: Adapt a general brief to 平台-specific requirements.

输入:

${general_brief} — Core campAIgn brief ${平台} — Tar获取 平台 (TikTok, Reels, 小红书, YouTube) ${content_格式化} — Feed, Story, Reel, Short, or live

输出: 平台-specific brief section with 格式化 specs, optimal lengths, disclosure rules, and content style notes.

• Do/Don't 生成器 (防护rAIls)

Purpose: 创建 a comprehensive do/don't 列出 for a campAIgn.

输入:

${product_name} — Product name ${category} — Product category ${regulated} — Is this a regulated product? ${brand_taboos} — Words, themes, or visuals to avoid ${competitive_上下文} — Any competitor-related rules

输出: Do's 列出 (authentic use cases, 应用roved phrases, positive framing) and Don'ts 列出 (banned clAIms, competitor mentions, in应用ropriate 上下文s, disclosure violations).

• Brief 优化器 (brief_优化)

Purpose: Improve a draft brief for clarity and 创建器-friendliness.

输入:

${draft_brief} — Existing brief draft ${创建器_feedback} — (Optional) any feedback from 创建器s about past briefs

输出: 优化d brief with 追踪ed changes, notes on what was improved and why.

输出 格式化

Influencer Brief: [CampAIgn Name]

CampAIgn Overview

• Goal: [One clear goal]
• 创建器 Tier: [Micro/Mid/Macro]
• Timeline: [Dates]
• Compensation: [Gifted/PAId/Affiliate]

Deliverables

• [Deliverable 1 — 格式化, length, key requirement]
• [Deliverable 2 — ...]

Key Messages

• Hero Message: [The one thing to communicate]
• Supporting Points:

Talking Points (flexible — not a script)

• "[Example phrase 1]"
• "[Example phrase 2]"

Creative 防护rAIls

• [Do 1]
• [Do 2]

❌ Don't:

• [Don't 1]
• [Don't 2]

Disclosure & Rights

• Disclosure: [Required 格式化]
• Usage Rights: [Terms]
• 应用roval: [Process]

应用roval 检查列出

• [ ] All mandatory product mentions included
• [ ] Disclosure visible and correct
• [ ] No un应用roved clAIms
• [ ] No competito