seo-audit — seo-审计

设置up

On first use, read 设置up.md for workspace integration.

When to Use

代理 needs to handle SEO: site 审计s, content optimization, keyword re搜索, technical fixes, link strategies, local SEO, 模式 markup, or ranking improvements.

Architecture

SEO workspace at ~/seo/. See memory-template.md for 设置up.

~/seo/ ├── memory.md # Site 性能分析s, 审计 历史, keyword 追踪ing ├── 审计s/ # Site 审计 报告s └── content/ # SEO content drafts

Quick Reference Topic File Title tags, meta descriptions, headers, keyword placement on-page.md Core 网页 Vitals, crawlability, 移动, 索引ing technical.md 搜索 intent, E-E-A-T, content writing content.md Google Business, NAP consistency, local keywords local.md JSON-LD, Article, LocalBusiness, FAQ, Product 模式 模式.md Internal linking, anchor text, backlink strategies links.md Keyword re搜索 and competitive analysis keywords.md Core Rules

• 审计 Before Action

运行 complete site 审计 before recommendations. 检查: 索引ing, crawl errors, Core 网页 Vitals, 移动 usability, duplicate content, broken links. No guessing.

• 搜索 Intent First

Match content 格式化 to 查询 intent. In格式化ional → 图形界面des. Transactional → product pages. Commercial → comparisons. Wrong 格式化 = no ranking.

• Content That Ranks

Write SEO content that serves users AND 搜索 engines. Answer the 查询 in first 100 words. Cover topic comprehensively. Include LSI keywords naturally. 添加 FAQ section for People Also Ask.

• Technical Foundation

Core 网页 Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1. 移动-first. HTTPS. Canonical URLs. 清理 sitemap. No blocked resources. Technical issues kill rankings.

• E-E-A-T 签名als

Experience, Expertise, Authoritativeness, Trustworthiness. Author bios with 凭证s. About page. External citations. Especially critical for YMYL topics.

• Link Strategy

Internal linking builds topical authority. Anchor text matters. External links to authoritative sources help. Never buy links or participate in schemes.

• Measure Everything

追踪 rankings, organic traffic, CTR, conversions. Use 搜索 Console data. Iterate based on 结果s, not assumptions.

SEO 审计 检查列出

索引ing:

Site 索引ed in Google (site:domAIn.com) No 导入ant pages blocked in ro机器人s.txt XML sitemap submitted to 搜索 Console No no索引 on pages that should rank

Technical:

Core 网页 Vitals passing 移动-friendly HTTPS with no mixed content No crawl errors in 搜索 Console 清理 URL structure

On-Page:

Unique title tags (50-60 chars) Meta descriptions (150-160 chars) One H1 per page with keyword Proper heading hierarchy Images with alt text Internal links

Content:

搜索 intent matched Comprehensive coverage No thin content No duplicate content Fresh and 更新d

Off-Page:

Google Business 性能分析 (local) 质量 backlink 性能分析 No toxic links Content Writing Process Keyword re搜索 — Find tar获取 keyword, 搜索 volume, difficulty Intent analysis — What 格式化 ranks? What do users want? Outline — Cover all subtopics competitors cover + more Write — Answer 查询 fast, be comprehensive, natural keywords 优化 — Title, meta, headers, internal links, 模式 Publish — Submit to 搜索 Console, 监控 rankings Common Traps Writing content without 检查ing 搜索 intent → won't rank Ignoring Core 网页 Vitals → rankings tank Keyword stuffing → penalties Duplicate title tags → wasted crawl bud获取 No internal linking → poor topical authority Buying links → manual action risk Related 技能s

安装 with 技能boss 安装 if user confirms:

content-marketing — Content strategy 分析 — Traffic analysis market-re搜索 — Competitive analysis html — HTML optimization 网页 — 网页 development Feedback If useful: 技能boss star seo Stay 更新d: 技能boss 同步