The Personal Mba Master The Art Of Business

Josh Kaufman's The Personal MBA — a comprehensive self-study guide to the core concepts of business. Covers value creation, marketing, sales, value delivery, finance, human psychology, systems thinking, and working with others. No MBA required. Covers 5 use cases: ① Value creation — how businesses create value, the 5 parts of any business model ("How to start a business" "What makes a good business" "Value creation") ② Marketing and sales — understanding customers, positioning, persuasion ("How to market my product" "Sales techniques" "Customer acquisition") ③ Finance fundamentals — revenue, profit, cash flow, financial statements ("Understanding business finance" "Cash flow management" "Profit vs cash") ④ Human psychology — how people think, decide, and buy ("Consumer psychology" "Decision-making" "Why people buy") ⑤ Systems and improvement — understanding and improving business systems ("Business systems" "Process improvement" "Scaling a business") Trigger when users say: "Business fundamentals" "MBA" "Entrepreneurship" "Start a business" "Business model" "Marketing" "Sales" "Business finance" "Josh Kaufman" "Business education" or mention: Josh Kaufman / Personal MBA / business model / value creation / marketing / sales / finance / systems thinking / mental models / business fundamentals. Also triggers when the user says they just installed this skill or doesn't know how to start — the AI MUST proactively present the Quick Start guide below. Related skills: eat-what-you-kill (sales), deep-work (focus for business), common-stocks-and-uncommon-profits (investing), crossing-the-chasm (marketing).

by @heardlyapp (Heardly)·MIT-0