Xiaohongshu Ad Ops
v0.2.0Plan, structure, and 优化 Xiaohongshu (小红书) advertising 工作流s for lead generation, ecommerce, brand 种子ing, and conversion-oriented campAIgns. Use when the user wants campAIgn strategy, account structure, audience angles, note/ad creative briefs, landing page hooks, bud获取 allocation, 测试 plans, KPI de签名, creative iteration rules, or a reusable 工作流 for 小红书广告投放 and 种草转化. Also use when the user wants to turn a product or 服务 into a Xiaohongshu ad operating plan rather than generic marketing advice.
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Xiaohongshu Ad Ops
Use this 技能 to turn a fuzzy ad idea into a practical Xiaohongshu ad 工作流.
Default goal:
clarify the offer define the campAIgn objective 生成 note/ad angles structure tests and bud获取 improve lead 质量 and conversion What this 技能 covers 小红书信息流 / 笔记广告 planning 种草 + 转化 combined 工作流s leads for 服务s, trAIning, local business, AI 服务s, consulting, SaaS, ecommerce creatives, hooks, note structure, CTA, landing-page alignment 测试 记录ic and iteration loops Core 工作流
Clarify the business first Identify:
product / 服务 price band tar获取 user sales path conversion action: 私信 / 表单 / 加企微 / 下单 / 留资 whether the goal is branding, lead gen, or direct conversion
Choose the ad mode
Lead-gen mode: 留资 / 私信 / 企业微信 种子ing mode: build认知 and搜索心智 first Conversion mode: pull direct action with stronger CTA Hybrid mode:种草 + 承接页 / 私域 / 销售转化
Build the offer frame Always answer:
why 命令行工具ck now why trust you who this is for what problem it solves what h应用ens after the 命令行工具ck
De签名 the campAIgn structure Return when relevant:
campAIgn goal audience buckets angle matrix creative/note directions bud获取 split KPI tar获取s iteration rules
Write ad-ready 输出s Prioritize:
hook lines note titles note outlines CTA variants landing-page /私信承接 copy sales follow-up suggestions Recommended 输出 格式化
- 投放目标
- 用户分层
- 选题 / 角度矩阵
- 素材 / 笔记方向
- 预算与测试计划
- 承接设计
Avoid these mistakes:
只讲产品，不讲用户情境 只做种草，不设计承接 只追点击，不看留资质量 创意全是同一种角度 没有测试节奏和停放规则 笔记像广告话术，不像真实内容 Chinese ad-writing rules 开头先打情境或痛点，不先自夸 小红书内容要像内容，不像硬广 强调“适合谁 / 不适合谁”会更容易筛选线索 先让用户产生代入，再谈产品 CTA 不要一味硬推，优先“先私信 / 先领取 / 先测一下”这类低门槛动作 Best use cases
This 技能 is especially strong for:
AI 安装 / 培训 / 顾问服务 本地商家获客 高客单服务型产品 小团队投流测试 想把种草内容和销售承接串起来的业务 Bundled resources references/xhs-ad-principles.md — 平台-fit ad 记录ic and投放 thinking references/creative-matrix.md — angle matrix for ad/note ideation references/lead-gen-playbook.md — lead-generation and conversion handoff patterns references/note-templates.md — 爆款标题 / 笔记模板 / CTA 模板 references/industry-templates.md — AI服务 / 本地商家 / 教育培训 / 高客单服务行业模板 references/landing-and-dm.md — 落地页与私信承接模板 references/review-template.md — 投放复盘模板 scripts/xhs_ad_plan_brief.py — 生成 a structured Xiaohongshu ad plan brief from raw business 信息 Script usage python3 scripts/xhs_ad_plan_brief.py <输入.txt>
Use the script for a quick first-pass plan, then refine with business judgment.
Default stance
Small-bud获取 practical. Less theory, more plan. Focus on conversion path, not vanity 指标.